From the Company Perspective: Pros of International Expansion The first step in evaluating entering a foreign market is the impact at a corporate level, in terms of cost, effort, and opportunity. First and foremost, the main reason most companies develop their business to cover global markets is to expand their sales. Further, the attractive rates of return in the emerging markets are another reason as well. For instance, a manufacturing company may enter a market for cost-effective production while an e-commerce company may do it for tax savings, and yet another one might do it simply to expand … Acquire Resources. Attractive Cost Structures Globally, 7. Some companies may not feel the need to expand internationally; however, their marketplace may force them to move into international marketing. It’s worth the investment because access to a global market can dramatically expand the number of prospective customers. If you are on the leadership team of a growing business, one of the most exciting milestones is the point when you’re ready to expand into new international markets. This is one of the most important reasons for companies to expand … These companies may lack the resources for finding and managing overseas customers, partners, and suppliers. There are a few primary reasons for expanding internationally, depending on the country and region of the world. Domestic Market Saturated, 2. Chase conducted a survey of nearly 1,100 executives of mid-sized companies and more than 2,000 small business leaders across the country and it discovered that 73% planned to expand into new markets. Additionally, being the first to move into the global space can be a huge advantage for companies in terms of market share and name recognition. ADVERTISEMENTS: 8 Reasons Why Companies Go Global are 1. Domestic Market Small, 3. The international business has a natural advantage because the differences of each culture make it stronger while exposing their products or services to more overall people. If your competition has decided to go global, then that is something that you need to investigate as well, according to marketing expert, Professor W. Tim G. Richardson. Close to a quarter, or 22%, believe their company is too small for expansion into a new country. Reasons why companies venture into global markets. Growth Rate and Potential, 8. Compete Successfully in Domestic Market. Moreover, with declining sales in one region, the western companies hope to recoup the losses by expanding into other markets. Conclusion Developing your business internationally might seem risky, but the benefits typically outweigh the costs to your business of being b old and moving abroad. Competitive Pressures, 6. By tracking consumer demand and trends on a global level, you will be able to best identify which markets are most attractive for your business to enter. 2. Global marketing can significantly reduce economic risk. Businesses, as a whole who expand internationally, can be said to help the economic outlook for their localities and the markets they move into. For a good number of purely domestic middle market companies, size is a barrier. As much you may want to remain loyal to your original base of operations, venturing into other markets can prove to … The truth is, when building out international operations it’s a delicate balance of timing and understanding the cultural nuances. When a company’s market is able to expand… The visibility of the business brand will increase. Traditionally many companies have stayed focused in their Suppliers follow their Customers Internationally, 5. Slow Growth of Domestic Market, 4. Companies lack the size and the resources to go abroad. 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