You’ve got to keep your customers guessing – a little, anyway. All brands set different types of product display guidelines in order to increase footfalls, create a difference in customer’s mind and to position their brand/products well. Visual merchandisers are usually the ones to design and implement retail displays and are … Likewise for different retail segments, brands which are creating distinctive image in consumers’ mind by showcasing their product in an attractive and efficient manner are gaining competitive edge by attracting better footfalls. A retail display is anything in a store that houses or promotes your product. It draws customers past all the high margin jewelry like necklaces, bracelets, giving you a chance at an extra sale. Brand: Dossier. Operations includes many aspects, such as store design, display placement, customer service, money and credit handling, shoplifting prevention, premises maintenance, staff management, inventory optimization, and dealing with the entire supply chain that leads to having products in the store. To learn more about store layouts, read our article on planning your store layout. Try to mix or “cross merchandise” multiple high margin and seasonal items together like in the picture below, to maximize sales. You don’t want to be stuck with out of season stock that you have to markdown to sell. Retail store displays have become such an iconic fixture in the shopping world that they’ve even inspired the creation of the term: window shopping. Point of purchase displays are some of the most important displays in any retail store. Source: Buffalo Rising. Keep high sales volume items that are low theft to the back to ensure customers walk past other high profit items along their journey. The importance of product placement in the retail 1. Facebook Remember to keep items consistently grouped throughout your store. Check out this article on cash wraps and how to buy them. It’s important to spend plenty of time planning your product placement because when done properly, your customers will most always pick up an extra thing or two on the way to grab what they really need. In retail, space conveys value. There are no contracts, and live 24/7 monitoring makes sure that your assets are always protected. Selling. See more ideas about retail design, store design, display. We are one stop shop for all of your Retail needs. With intense competition in every segment giving rise to increased number of brands & hence retail stores, consumers tend to visit stores which gives them a positive impression that their need would be fulfilled. The cash register area of your store is prime real estate for selling low cost/high margin items that catch customers’ attention right before they leave. Whether you’re creating a 3D in-store display to showcase the latest trends or using signage to highlight your services top features, these methods of visual merchandising can catch a customer’s eye, inform them of a new product, and ultimately, increase sales. You want to fill this area with items like small sodas, candy bars, batteries, sunglasses, socks, hair accessories, and more. Shopify POS is the most versatile system for unifying your in-store and online sales. From modular base configurations such as slatwall and gridwall fixtures to portable countertop risers, our huge selection is designed to meet the needs of stores, brands, and retailers in every market. David Waring is the Co-Founder of Marc Waring Ventures LLC, the parent company of FitSmallBusiness.com. Visual merchandising is the process of designing your floor layout, shelving layout and product displays to maximize sales and give customers an exciting shopping experience. Most shoppers can relate to the electric allure of an interesting store display, inviting them to touch, try on, and explore the newest and most exciting products. Displays2go understands that POP and POS display products are a key element of commercial and retail product merchandising success. Store layout refers to how your shelving is placed throughout your store so that your items are easily shopped and customer traffic flows to the items that make you the most profit. Focus on the big displays in the front of your store; change them up to highlight new and seasonal products once a week. Get a free quote from Simplisafe today. Source: Charleston Gazette, Paint store “power wall” includes brushes & other high margin accessories. BONUS: 

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